Coverdatspred
Curious About George Costanza‘s Modeling Career
Think Sherman was smart to talk all his smack and draw attention to himself. In his case it is calculated to make himself more money more than it is just your average pro-athlete diva. I think he is a great player and a pretty smart guy and don't begrudge him some shit talking .... he backs it up nine out of ten times anyway.
It was brilliant marketing. It got him a huge raise and lots of commercials. That being said I think it makes him look bad but I guess it's all just personal preference.