I think last year a lot of programs were just feeling it out, while others went balls to the wall. With the first year under their belts, schools were able to adjust and organize. Oregon has like 3 or 4 former Nike executives running their collective, so it's not unexpected that they did really well this year. While NIL will always be a factor moving forward, and maybe the most important one, I don't think it's fair to assume that all these players are "bought." Every serious program will be competitive from an NIL standpoint. And if a program isn't, they will struggle for sure. But things like development, geography, schematic fit and relationships will still matter