The new U-M football jersey will combine Michigan Football tradition with adidas innovation.
Although a few images leaked earlier in the summer, the University of Michigan and adidas have officially unveiled the new football jerseys.
According to a press release, each jersey will pay tribute to Michigan's rich football history.
The inspirational message "those who stay will be champions" from the late Bo Schembechler is embroidered along the inside hem of the jersey. Interior shoulder panels feature silicone prints of the 42 Michigan Big Ten Championship seasons, reminding players of their role in Michigan football history.
A replica version of the jersey will be available in stores July 15th and the game-day version will be appearing on the shelves August 1.
ANN ARBOR, Mich. (July 14, 2008) - adidas and the University of Michigan today unveiled the new Michigan football jersey. Available in stores August 1, the authentic adidas jersey features custom details celebrating the school's storied history and adidas technologies designed to enhance on-field performance. The inspirational message "those who stay will be champions" from the late Bo Schembechler is embroidered along the inside hem of the jersey. Interior shoulder panels feature silicone prints of the 42 Michigan Big Ten Championship seasons, reminding players of their role in Michigan football history.
"We have a long tradition of excellence in athletics at Michigan and are proud to be partners with a brand like adidas who understands the importance of honoring that heritage," said Bill Martin, University of Michigan's athletic director. "With the new adidas football uniforms, our student athletes will benefit from the quality of the product and players and fans alike can be proud to wear a jersey that celebrates Michigan football."
The new modernized fit jersey keeps with school tradition in color and style, while adding adidas innovations in design, materials and construction, including:
· ClimaCool - a unique system of fabric placed in high heat zones such as the shoulders that enhance ventilation allowing a continual supply of fresh air to the body.
· Formotion cuts - strategically placed seams that remove excess fabric to enhance the natural movements during a game, while reducing obstruction and abrasion.
· Beyond the jersey, TechFit PowerWeb - featured in a special calf sleeve for players that improves oxygen delivery to the leg and increases blood flow. Tech Fit is worn by adidas athletes including Reggie Bush, Dwight Howard, Kim Collins and Tyson Yag. It is proven that Tech Fit can improve run times by 1.1 percent and provide 5.3 percent more power
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"Working in collaboration with Michigan on the design of the new uniforms allowed us to create one of the most unique jerseys in college football today," said Mark Clinard, adidas U.S. sports director. "Combining design with innovation, the new adidas Michigan jersey is a perfect model for form meeting function in athletic apparel. Our goal is to provide Michigan athletes with premium products that enable them to perform at the top of their game, while paying tribute to the passion and inspiration surrounding this special university and football community."
The authentic adidas jersey will be available at The MDEN and
www.mden.com/adidas.com beginning August 1. Additional adidas Michigan products including t-shirts, sweatshirts, polos, jackets, shorts, pants, accessories and other exclusive gear will debut in the weeks leading up to the season. A replica adidas Michigan jersey will be available in store July 15.
The launch of the new Michigan jersey comes in the first year of adidas' multi-year partnership with the University of Michigan.
About adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport. Some of the players in adidas' roster of athletes include: Reggie Bush, Tim Duncan, Ryan Howard, David Beckham and Allyson Felix.
Click for big. The little swathes are really annoying.
Click for big. The little swathes are really annoying.
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