You see, what had happened:
Cumberland decided to get rid of its football team in 1916, so without a coach or any players, it was the responsibility of the "student athletics director" to call each scheduled opponent for 1916, explain what happened, and get out of each contract. Everyone released Cumberland from their obligation, except for John Heisman, who made it clear that he wanted to avenge Georgia Tech's baseball team, whom Cumberland had beaten 22-0 earlier in the year, and Cumberland couldn't afford what it would've taken to get out of the contract, so the student AD got a bunch of frat boys up and off they went to Atlanta. What made matters worse for Cumberland is that Heisman heard that Cumberland had paid some "professionals" to come and play with them since they obviously didn't have an organized team. Whether they did or not is evidently still up for debate, but Heisman put an ungodly beating on them just to make sure.