Question: I'm curious to know the consensus on this public % deal.
What does it really tell us? The fundamental basis for bookmaking (as I understand it, but I don't know a single person in the industry) is that the books need ~50% risk on each side given a fair line (except in those few special places when special teams are playing for something special). These, I think, are few and far between.
So anyway, we can log on and look at these percentages that are way out of whack and we all know that books don't close down. I understand the angle of "the % doesn't equal the $" and I assume their $$ risk is equalized (given that it is not a special game).
So, if you assume the $$ is equal, what does looking at the % bets tell me? MORE bets on one side MUST be being made for LESS money per bet. The only angle that I can see, and it is a shaky one at best, is to assume that big bettors (and I mean big enough to equalize a 9:1 ratio the other way) are winners and small bettors (homers, cool guys, etc.) are losers. This, of course, is the age-old fade the public strategy because the sharp, money-makers are equalizing the number of bets with big money on the less-than-50% side. If it were that easy, we'd know about it and Vegas would be a desert again.
That obviously ain't the case so I'm curious to get your take on what's wrong with the above statements and ultimately, how you use the betting %'s...if at all. I don't.